Product Manager - Automotive Tools

The Product Manager (PM) is responsible for driving business growth in line with annual category sales, profit, and margin targets. They will develop and shape supplier campaigns to maximise the profitability of their product range and work cross-functionally to deliver growth across all sales channels, including B2B, B2C, and Key Accounts. The PM is expected to stay up to date with all product technical information, applications, future developments, supplier marketing, and promotional plans.

Responsibilities

Champion & Support the Product Category
The PM will be the company's product champion with a high level of technical and commercial understanding. Key responsibilities include:

• Acting as the first line of support for all sales and product-related inquiries, engaging with the branch network to provide technical expertise.
• Offering technical product support for Automotive Hand Tools, Power Tools, and Specialty Tools (e.g., timing, suspension, braking).
• Supporting branch network pricing, inquiries, and technical assistance.
• Coordinating with suppliers to arrange demonstrations and customer events.
• Organising network training events (online and in-person) as required.
• Collaborating with key accounts and stakeholders.
• Scheduling and delivering training sessions or “workouts” in partnership with the GE Team and suppliers.
• Developing and organising marketing materials, multimedia visual aids, and other resources for staff and customers.

Product Management Requirements
Managing the complete lifecycle of products, from introduction to timely removal, including:

• Introducing new products and strengthening existing categories through supplier selection, pricing, and branding to meet margin targets.
• Setting up products and pricing across all systems in collaboration with the Pricing Team.
• Forecasting demand and ensuring inventory aligns with budgetary requirements.
• Creating and coordinating marketing activities to innovate product offers and promotional plans.
• Using sales forecasts and strategic planning to maximise product sales and profitability.
• Meeting End and Obsolete (E&O) targets to efficiently exit products from the range.
• Providing performance reports on sales, inventory, stock turn, and supplier activity.

What do we need from you?

• Strong knowledge of automotive tools and their applications.
• Experience in vehicle maintenance and repair.
• Proven expertise in product and category management.
• Excellent interpersonal skills, including listening, negotiation, and persuasion.
• Customer-focused approach.
• Strong verbal and written communication skills.
• Proficiency in Microsoft Office, particularly Excel.
• Self-starter with a proactive “can-do” attitude; flexible and eager to develop new skills.
• Ability to work under pressure.
• Strong organisational skills, attention to detail, and a sense of urgency.
• Capacity to take ownership of tasks and work independently.