This is a new role to lead and shape GSF’s social media and brand communications activities from concept to delivery. Our busy marketing and communications team covers everything from internal communications and engagement surveys through to consumer advertising and national promotions.
Our communications team is responsible for finding and story-telling best-practice and achievement to excite and motivate our teams and customers alike. You will need to work across the marketing team, design and PR agencies, as well as with our retail team to create plan and deliver a sparky and vibrant mix of engaging content.
There are huge opportunities for GSF to reach trade and retail customers alike through great social media activity. We need to clearly position the GSF brand as a provocative, likeable, fast-growing challenger. We’re looking for innovation and creativity and the confidence to engage with relevant influencers.
You may also be required to assist in planning, copy-writing, communicating and delivering marketing campaigns as well as in supporting key projects and initiatives within the organization. Events range from branch open evenings and supplier ‘work outs’ through to our large national TechFest events.
Main Duties and Accountabilities:
Plan, create and manage our social media content
Develop brand positioning and ensure it’s well understood within the marketing team and the wider business
Ensure activity reflects and reinforces the GSF brand
Write and deliver social media updates
Work with colleagues and agencies to create effective campaigns and plans
Develop a reliable measurement framework so we can understand what works
Engage with customers, industry media, influencers and other relevant 3rd parties
Look for topics, themes and occasions that GSF can leverage for coverage
Coordinate and manage coverage of events such as technical evenings, exhibitions, training and customer conferences.
Support regions, branches, and sales teams with social updates
Create engaged communities and audiences
Look for opportunities to collaborate with key suppliers
Build relationships with key stakeholders to identify stories, activities, and achievements of the business to share both internally and externally.
End-to-end creation of digital content including video, audio and photography.
Ensure all activity and brand positioning fit within the wider marketing plan
Maintain consistent and appropriate tone of message for channel and audience
Devise creative ways to convey messages, increase engagement, and build a sense of national community.